Tough on stains. Gentle on skin. Now activated. EWG Verified. 

Achieve a professional-grade clean without exposing your family to synthetic fragrances, optical brighteners, or hidden plastics. Our next-generation laundry powder pairs oxygen-activated bleaching power with plant-derived enzymes. So it lifts stubborn stains, brightens whites, and digests sweat, blood, and food residue at the molecular level. All while staying completely fragrance-free and gentle enough for babies, pets, and sensitive skin.

What we changed (and why it matters)

• Oxygen-Activated Stain Lift: Sodium percarbonate releases active oxygen the moment they hit water brightening fabrics and lifting stains even in cool washes.
• Enzyme Stain-Eaters: A targeted amylase + protease blend chews through protein and starch stains (sweat, blood, food, grass) that traditional plant soaps simply can't break down.
• Smarter Water Softening: Sodium citrate and citric acid neutralise hard-water minerals, letting every other ingredient work harder for less.

The Health & Eco Standard

• Simple, Irritant-Free Formula: 100% free from masking agents, synthetic perfumes, optical brighteners, and harsh dyes.
• Zero PVA (No Hidden Plastics): Unlike liquid pods wrapped in Polyvinyl Alcohol (PVA) film, our loose powder leaves zero microplastics on your clothes or in the waterways.
• Fully Biodegradable: Every ingredient, including our anti-spotting polymer, breaks down cleanly in the environment. No persistent acrylates.
• High Efficiency (HE) Optimised: Low-sudsing formula works perfectly in all water temperatures and machine types, including cool washes.
• High Yield: One concentrated pouch cleans 60 loads, saving you money and cupboard space.

Please Note: To reduce unnecessary waste, our Wooden Laundry Scoop is sold separately. One wooden scoop equals exactly 1 tablespoon.  The perfect amount for a standard load!